The word cognive is based on the Latin word cognition, with a digitally-enhanced meaning:
In pursuit of acquiring knowledge and understanding through technology, data, experience, thought, actions, processes, senses, and senors.
The consultancy was founded in 2019 by Ivan Todorov. Prior to Cognive, Ivan co-founded BLITZ, one of the top, most respected and rewarded digital agencies in North America. BLITZ was also recognized as an AdAge agency of the year and named as one of the best places to work in Los Angeles.